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Game of Thrones has done it again. During the season 7 premiere, traffic to one of most popular porn websites Pornhub saw a decline of 4.5%. According to website’s Insights blog:

“The highly anticipated Game of Thrones Season 7 premiered on Sunday July 16, so our friends at Cinema Blend checked in to see what effect it had on Pornhub’s traffic during the first episode. Our statisticians found that across the United States, traffic to Pornhub was down by 4.5% during the airing. That’s a considerable change in visitors as Sunday night is one of the most popular times for people to visit Pornhub.”

They also published stats for traffic change during season 6, which revealed that last season’s premiere caused a drop of 4.1% in traffic while the finale resulted in a decline of 5.1% during the airing.

 

 

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